With the opening of the two-child policy, China's newborn population will also usher in a golden growth period, and the pregnancy, baby and child market supported by a large population is getting more and more attention. As a relatively blank market segment, more and more brands begin to shift their focus to children's underwear.
Today, we on the specific analysis, China's children's underwear market potential and brand status!
China's population has exceeded 1.4 billion, accounting for 18.82% of the world's total population.Since we don't have a census every 10 years, let's look at the 2010 census data for a moment.In 2010, China's population was about 1.27 billion, of which 222 million were aged 0-14 years old, accounting for 16.6% of the total population. However, this figure was 6.29% lower than the 289 million (22.89%) in 2000.The number of people over the age of 60 increased from 6.96 percent to 8.87 percent.
The decline of the proportion of infants and the growth of aging also further promoted the adjustment and change of China's family planning policy. From the policy relaxation in 2013 to the official implementation of the "two-child policy" in October 2015, China's newborn population will also usher in a golden growth period.It is estimated that by 2020, China's infant and child population will reach 261 million!
The huge population supports the broad market of China's pregnancy, baby and child industry, and China's pregnancy, baby and child clothing and supplies industry has ushered in rapid development.And in numerous domestic and foreign brands baby children's wear in the market, we also see a market segment in the broad market - children's underwear market!
Because a lot of times, baby outfit itself is inside wear, when scrutinizing children underwear market, we choose to exclude baby outfit temporarily, and just go looking at those relative to baby children outside wear "children underwear" brand.
In the Chinese market, there are only a few brands that do children's underwear alone, and most of them still take children's underwear as one of their product lines. However, with the continuous improvement of the infant and child market and the blank market for children's underwear, more and more people are attaching importance to it, and brands are gradually shifting their focus to children's underwear.
Baby and child market good, children's underwear market blank, so that more and more people will turn their attention to children's underwear.Some enterprises establish independent children's underwear brands, and some underwear brands launch children's underwear sub-brands, more brands, and choose to increase the proportion and promotion of children's underwear product line.However, in general, compared with the mature development of other clothing markets, the children's underwear market is still in the early stage of development, and the number of brands is relatively small.The blank market is waiting for brands to join. However, as children's underwear is closely worn, its high requirements on fabric, comfort and safety index also raise the threshold for brands to enter.Good children's underwear market clothing, must ensure that the quality of the product is safe, the lack of this prerequisite, all can only be empty talk!